MEGAN OILER

Worked directly with Ms Stewart to develop logo, packaging, signage, environment, and website for Martha Stewart Cafe in New York City.

This documentary-style campaign celebrates the ancient tradition of hunting the elusive White Truffle in Alba Italy. It also explains the technology behind the White Truffle’s bioactive extract, and how its skincare benefits are concentrated into this luxurious overnight mask.

Directed by Ben Nabors | Photography by Christopher Baker, Travis Rathbone, Tom Newton | Collaboration with Daphne Ascoli and Azita Panahpour

To celebrate the company’s 30th anniversary, Fresh Beauty made 30 commitments to the Planet, People, and Product.

Each iconic jar contains an immersive experience explaining each individual promise, rich visual storytelling that defines the brand: Natural ingredients sourced from around the globe known for use in traditional local beauty rituals.

Model photography by Tom Newton

Photo Art Direction for luxury lifestyle and housewares brands, Joanna Buchanan and Martha Stewart Living

Collaboration with fine art photographer Gray Malin. Digital 360 marketing campaign featuring a capsule collection of drinkware and barware based on his signature aerial photography.

Retail activation in New York City during holiday shopping season. Included a pop-up store at Rockefeller Center, and Times Square digital OOH.

PR and social campaign featuring artist Jo Ratcliff, promoting a limited edition jar of Fresh Beauty’s iconic Rose Face Mask. Responsible for storyboard and art direction of video and still shoot. Used in stores, online, and in social channels. Shot on location in London.

Photography by Chris Baker
Cinematography by John Moessner

Concept, photo art direction, layout for lip and skincare launches for Fresh Beauty.

Product photography by Travis Rathbone and Yasu + Junko
Model photography by Tom Newton + Bettina Lewin
Food styling by Alison Attenborough

Branding, packaging, digital marketing, and photo art direction for digitally native luxury home accessories company. Launched in 2014 at One Kings lane, and now sold at Bloomingdales, John Lewis, Selfridges, Harrods and Terrain.

Photography by Kate Mathis.

PR and social campaign featuring pro surfer Coco Ho, promoting launch of sunscreen product. Creative direction for video and still shoot. Used in stores, online, and in social channels. Shot on location on the North Shore, Oahu.

Cinematography by Willie Kessel
Photography by Brooke Dombroski
 

A reformulation of a fan favorite face cream. Documentary-style approach reveals the traceable source of the Lotus ingredient, and the breakthrough technology that creates a sustainable harvest and a powerful extract.

Directed by Ben Nabors
Photography by Christopher Baker
Creative Direction in collaboration with Daphne Ascoli and Azita Panahpour

Packaging systems for various Martha Stewart retail brands

Creative Direction for global holiday campaign focused gift-giving, and the largest annual company initiative. Warm, cheerful storytelling highlighting the iconic fresh blue box. Featured across all global channels : Dot Com, digital, visual merchandising in Fresh shops and Sephora. Shot on location in Montreal, Canada.

Photography by Laurie Frankel
Video directed by Laura Cheshire
Collaboration with Zuri Chung and Matthew Axe

Corkcicle partnered with KFC to launch a cheeky, limited edition collection of drinkware and an ice bucket, using iconic KFC brand elements.

Photography by Isacc Yi

Brand Photography, Website Design, Retail Visual Merchandising

Photography by Isacc Yi, Poolboy Studio, Greg Perkins, and Bryan Soderlind

Book covers, posters, advertising, editorial

Image and video art direction for Martha Stewart Crafts. Used for website, packaging and in-store display of holiday products at Michaels.

Photography by Con Poulos