Worked directly with Ms Stewart to develop logo, packaging, signage, environment, and website for Martha Stewart Cafe in New York City.

This documentary-style campaign celebrates the ancient tradition of hunting the elusive White Truffle in Alba Italy. It also explains the technology behind the White Truffle’s bioactive extract, and how its skincare benefits are concentrated into this luxurious overnight mask.

Directed by Ben Nabors | Photography by Christopher Baker, Travis Rathbone, Tom Newton | Collaboration with Daphne Ascoli and Azita Panahpour

Collaborated with KFC to launch a capsule collection of drinkware and an ice bucket, using iconic KFC brand elements.

Photography by Isacc Yi

Photo Art Direction for a variety of luxury housewares, lifestyle and beauty brands

Collaborated with fine art photographer Gray Malin to create a campaign featuring a set of drinkware and barware based on his signature aerial photography.

Campaign images supporting a variety of cleansing, masking and lip care products.

Photography by Tom Newton

PR and social campaign featuring artist Jo Ratcliff, promoting a limited edition jar of Fresh Beauty’s iconic Rose Face Mask. Responsible for storyboard and art direction of video and still shoot. Used in stores, online, and in social channels. Shot on location in London.

Photography by Chris Baker
Cinematography by John Moessner

Book covers, posters, advertising, editorial

PR and social campaign featuring pro surfer Coco Ho, promoting launch of sunscreen product. Creative direction for video and still shoot. Used in stores, online, and in social channels. Shot on location on the North Shore, Oahu.

Cinematography by Willie Kessel
Photography by Brooke Dombroski
 

Concept, photo art direction, layout for lip and skincare launches for Fresh Beauty.

Product photography by Travis Rathbone and Yasu + Junko
Model photography by Tom Newton + Bettina Lewin

A reformulation of a fan favorite face cream. Documentary-style approach reveals the traceable source of the Lotus ingredient, and the breakthrough technology that creates a sustainable harvest and a powerful extract.

Directed by Ben Nabors
Photography by Christopher Baker
Creative Direction in collaboration with Daphne Ascoli and Azita Panahpour

Packaging systems for various Martha Stewart retail brands

Creative Direction for global holiday campaign focused gift-giving, and the largest annual company initiative. Warm, cheerful storytelling highlighting the iconic fresh blue box. Featured across all global channels : Dot Com, digital, visual merchandising in Fresh shops and Sephora. Shot on location in Montreal, Canada.

Photography by Laurie Frankel
Video directed by Laura Cheshire
Collaboration with Zuri Chung and Matthew Axe

Branding, packaging, digital marketing, and photo art direction for digitally native luxury home accessories company. Launched in 2014 at One Kings lane, and now sold at Bloomingdales, John Lewis, Selfridges, Harrods and Terrain.

Photography by Kate Mathis.

Global mask campaign, promoting a core product category for Fresh beauty, industry leader in masking. Highlighting luxurious and unique textures and benefits of each product.

Photography by Johnny Miller
Creative Direction in collaboration with Matthew Axe and Daphne Ascoli

Photographic animations supporting key product launches

Photography by Travis Rathbone

To celebrate the company’s 30th anniversary, Fresh Beauty made 30 commitments to the Planet, People, and Product. Campaign used on dot com, social, and partner websites throughout the year.

Each iconic jar contains an immersive experience explaining each individual promise.

Image and video art direction for Martha Stewart Crafts. Used for website, packaging and in-store display of holiday products at Michaels.

Photography by Con Poulos